About Strada Music
The International Music Agency
Strada Music was formed in 2016 as a result of a merger of the Adastra & Regent Music agencies.
Working with a combined roster, Strada Music now represents some of the most established names in the Folk, Roots, World, Jazz & Americana genres, as well as providing a wealth of other services such as event/venue programming, festival organisation, special projects & consultancy.
Chris Wade founded the Adastra agency in 1987 which was previously Britain’s foremost agency for Folk, Roots, World and Acoustic music, also recognised for starting & developing the well-established Beverley Folk Festival (cap.2500).
Phil Simpson, set up Regent Music in 2012 and went on to merge with GPS Music (started by Graham Smout in 2010).
Phil left Strada in March 2021 and Mark Kelly, one of the Strada agents, became the new partner in the company. Mark’s experience at promoting, agenting and artists’ management goes back many years, making him perfect for his new role.
With a wealth of experience in many different fields in the music business, Strada is well positioned to offer a great and knowledgeable servicer to both its artists and the promoters it works with.
With the advent of the Coronavirus pandemic from March 2020 onwards, all of the staff at Strada now work from home. They have regular weekly on-line meetings and share on-line IT resources which has resulted in big financial savings for the company and more efficient ways of working. Due to reduced travel and office heating costs, the company’s carbon footprint is considerably reduced.