About Strada Music
About Strada Music International Ltd
“For the best in Folk, Blues, Acoustic, Americana, and Global music: Worldwide”
Strada Music International Ltd is a UK-based artist booking agency representing over 120 respected and diverse artists across a wide range of musical genres. These include Folk, Roots, Americana, Jazz, Blues, Africa, African, America, Asia, Australasia, Author (Spoken Word), Bluegrass, Canada, Celtic, Comedy, Country, Europe, Film, Folk/Rock, Funk, Indie, Jazz, Jive/Swing, Latin, Poetry, Singer/Songwriter, and Tribute acts.
The company was founded in 1987 (formally Adastra), and quickly became one of the UK’s leading agencies in the folk and acoustic scenes. In 2016, Adastra merged with Regent Music and GPS Music to form Strada Music International Ltd, an expanded and more versatile agency with a broadened musical scope.
Strada’s roster features acclaimed artists such as Lindisfarne, The Bluetones, Martin Taylor, Seckou Keita, and collaborations with Bob Harris. From folk pioneers to emerging talent, the agency continues to grow while maintaining a strong commitment to the live music scene and the livelihood of touring artists.
As the agency continues to evolve, it remains committed to nurturing long-term relationships with both artists and industry partners. Strada Music International Ltd strives to play a positive and impactful role in the music community for many years to come.
Equal Opportunities – in preparation
What we do
- We list all our artists our website at www.stradamusic.com, via our social media channels and regular email newsletters.
- We book shows & tours for our roster of artists.
- We prepare & issue artists contracts and invoices to promoters and venues.
- We collect fees from promoters on completion of contract & distribute them to the artist.
- We maintain an up to date calendar of all our artists bookings and their availability.
- We attend the main UK & international live music industry events and conferences so as to maintain & develop good links with venues and festival organisers.
- We support all our artists with advice & suggestions to help them to advance their career.
- We offer management & other services, such as consultancy and event planning to event organisers. There is a separate chargeable fee for management & other services.
- We issue Certificates of Sponsorship (UK Work Permits) for International Artists performing in the UK. There is a separate chargeable fee for a CoS. (We do not arrange visas.)
- We deal with Withholding Tax payments for International Artists.
What we do not do.
- Strada do not promote shows, sell or advertise show tickets.
- Strada is not a travel agency. We do not book or organise artists travel & accommodation. (Accommodation may be included & booked for artists by a promoter in a negotiated deal. If not, or if a buyout is given, booking travel & accommodation is the responsibility of the artist or their tour manager).
- We are not a PR agency. We will liaise with an appointed PR company.
- We do not arrange visas for artists. We can offer limited advice in some circumstances.
- We don’t produce or design printed material for our artists, but we keep copies of digital publicity assets for venues to download for marketing purposes.
What we charge for our agency services
We charge a commission fee to all artists which is calculated as a percentage of the artists final net fee.
For management and other services we negotiate an agreed fee with the client.
Artists needing representation
Artists who are in need of agency representation are welcome to contact us to discuss their plans.
We receive many submissions and we consider them all. If we are interested in working with you, we will let you know.
If you do not hear from us, it means we cannot work with you right now. We can sometimes offer advice – as explained above.
Strada Music International Ltd: Member #994 The Entertainment Agents Association (Great Britain)